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John Merrill, in his book Legacy
of Wisdom, tries to depict different portraits of journalists or media
people who exhibit different moral qualities. He discusses the different
theories and theorists and their points of view related to this issue, from
Plato, Socrates and Confucius until Iris Murdoch.
The constant
and recurring question is as follows: What are the values, virtues or
principles (professional, ethical and intellectual ones) that a journalist or
a media person should have? And what are those that should direct or govern
his work?
Examples:
1.
Plato
The
journalist is supposed to sacrifice his individuality for the sake of the
group, for its own good and its progress. His real freedom consists of helping
society in achieving the common good and justice as determined by the
philosopher-kings (Plato in his Republic).
There is no place in Plato’s Republic
for any other kind of journalist and there is no place for any kind of poetry
other than that which praises the virtues of the wise people and the gods, and
that leads to the cohesion of a society that is governed by the philosophers
who know what virtue and justice are and who aim at promoting virtuous and
just behavior.
2.
Machiavelli
Machiavelli
exchanges ethical/non-ethical principles with another kind -
effective/non-effective - and brings out the role of exploitative journalism
that concentrates upon serving its own interests, its own success, its own
freedom, its own supremacy and its own value; since the end justifies the
means, the standard of judging, both in the case of the governor or the
journalist, is success!
3.
Voltaire
Voltaire
asked the journalist to be skeptical and not to believe anything without
checking and investigating. From this standpoint, he defended the freedom of
speech and expression in its widest form and sought the abolishment of
censorship.
Rationality,
freedom, skepticism, shying out from the masses and keeping away from religious
fanaticism characterize the image of the journalist that was drawn by Voltaire.
4.
Kant
Kant
confirmed the importance and the priority of sticking to ethical principles. A
journalist should act according to ethical principles and should not aim at
acting only in his own best interests or those of his group, party or religion.
He should consider it his duty to act according to the principles that could
become universal laws that are binding on everyone. He advocated freedom in
its positive sense and not in its negative one.
5.
Edmund Barke
(the Conservative)
Barke
confirmed the importance of the social responsibility of journalism that pushes
the journalist to work for and participate in achieving social, political and
national stability. This requires respecting the traditions, the inherited values
and the public ethics and morals. Following this orientation, the public
ethics and morals and the ethical principles become like constraints that
restrict the freedom of the journalist and of journalism.
6.
John Stuart
Mill (the Liberal)
Through the
freedom of speech and expression in their widest meaning, man becomes an
ethical and progressive human being capable of finding the truth and achieving happiness while advocating pluralism and tolerance.
As to the
general good versus individualism, a good journalistic deed like any
governmental deed or decision is any deed that leads to or aims at benefiting
the public good and thereby results in happiness amongst the largest number of
people, even at the expense of others.
7.
Iris Murdoch
A journalist
should repress his selfish drives and should have an interest in the issue
itself but the least possible emotional involvement. The effort should focus on
finding the truth without arousing sentiments/emotions. A journalist should not
resort to stories that invoke the emotions.
Media in a Non-Democratic
Society
1. Saudi Arabia
In Saudi
Arabia, there are official guidelines on how to arrange and prioritize the
official news on the television, which also apply to the press; reports about
the King followed by news concerning the country followed by news concerning
the princes, etc. Even when it comes to issues related to sport, they have
special guidelines pertaining to the order in which they should come. It is,
therefore, a case of very strict censorship and every journalist being obliged
to stick to the rules defined by the rulers. Moreover, in the streets, the
morality police are always active. There is also censorship of all the
newspapers and books that come from outside as well as all local publications.
The only source of information is the authorities themselves; the press and
the media say what the authorities want them to say and do what the system
wants them to do, and the margin of freedom on this or that issue is determined
by the latter. Any alternative source of information is excluded. The system,
which is also responsible for financing the media and the press, completely
monopolizes all information.
A ‘good’
journalist in this case is the one who helps to keep the system stable. He is
also the one who sticks to the moral and religious values as defined by the
regime.
2. The Soviet System
The
journalist in this case is a civil servant and should belong to the ruling
party and respond to the challenge of anti-Communist propaganda. There is strict
censorship by the State, which owns the press. The journalist should be a
member in a trade union that is a part of the governing party. The State is
also the sole source of information and there is no alternative media or source
of information; alternative media is illegal and subject to persecution.
Certainly, there is a margin of freedom in the case of some issues that do not
interest the system. This does not mean that the journalists are not in
harmony with the governing system and with its priorities and objectives. In
this case, we can see the role of the media as a disseminator of propaganda
for serving the existing system and regime.
3. Iraq
These days,
the situation does not differ greatly from that in the Soviet Union. There is
no place for a journalist who criticizes the system or who does not conform to
its priorities and its policies.
Media in a Democratic Society
One of the
major principles of the democratic process is the enlightened understanding
displayed by the citizens who participate in one way or another in taking the
collective decisions that are binding for the whole society. This enlightened
understanding requires obtaining the information from its different sources:
from the governmental source as well as from the other alternative sources.
This implies the availability of such alternative information, which is one of
the pillars of a democratic system. It is also the duty of the journalist to
try and put his finger on the pulse of the people, so that the
governor/government knows what the people feel and think about the different
issues. If this alternative information is not available, the journalist
should look for it. If he does not do this, then he will be, whether he likes
it or not, at the mercy of the authority and in a way ‘used’ by the system for
its own purposes because of his laziness.
There are
various kinds of decisions that have ethical and religious implications.
Amongst these are the following:
· Reporting
something that happened without your playing a part in it or being a/the reason
for its taking place or its development. Maybe one side or another would make
use of you in order to reach the goals that they have in mind. There is a
difference between your role in covering an issue or a situation and fabricating
an event where your presence was partly responsible for it taking place.
· What are the
issues that you write about? That you try to ignore? That you hide? What are
the priorities? Why are they important? What criteria do you use? These are
decisions that are sometimes forced by the events, but the media usually tends
to select and to impose its own priorities. The priorities as the people see
them do not always match the priorities as seen by the journalist, and a
journalist should do his best to reflect the priorities of the people, rather
than his own or those of the group or party to which he belongs. This requires
restraining any bias in order to report a balanced story that reflects or
expresses to the greatest extent possible the different interests, competing
points of view, and positions of the different parties in a struggle. The role
of a journalist is to transmit the event, not to make it, color it or deform
it, and this demands honesty and moral and intellectual integrity.
· Professionalism/Ethics:
To what extent should a journalist expose himself to danger in order to have
something to report? Nobody would ask him to endanger his life in order to
reach the information or its source, but he has to be more courageous than the
average person and display a greater readiness to take risks. A journalist is
like a soldier in this respect, but it is not his duty to become a hero.
To
what extent is it permissible for a journalist to intervene in the lives of
other people in order to know about the event or its source? The intimate life
and relationships of people are not generally a part of the interests of a
journalist, and intervening in other people’s lives is much more legitimate if
the concerned person is a public figure. If President Clinton cheats on his
wife, then this is not an issue that concerns him alone. If a Congressman is
beating his wife, then it is not an issue that concerns him alone. If a
representative of the people has a secret meeting with people from the enemy
side, then it is not an issue that concerns him alone. So, the margin of
intervention becomes bigger once the person is an official or when he
represents the people. The rights of the people, when they are absolute are
like trump cards, and the journalist should not violate them without asking for
permission.
The Journalist, the Teacher,
the Judge
A democratic
journalist is not a teacher or a judge but he has a lot of things in common
with each of them:
· Like the
teacher and the judge, he needs protection in order to perform his duty in an
acceptable and reasonable way.
· Like the
teacher and the judge, he should be righteous, impartial, objective and trained
to do his job properly.
· Like the
teacher and the judge, he is vulnerable to bribery and to seduction and therefore
he should be cautious and on the alert.
However,
contrary to the teacher, a journalist does not deal with a group of people
under his tutelage and contrary to a judge, a journalist is not expected to
settle disputes between two sides. Moreover, a journalistic conviction is not
binding. Common between all of them is the set of values that they are supposed
to have: honesty, righteousness, objectivity, impartiality and the ability to
resist bribery or seduction.
The teacher,
the journalist and the judge play an important role in the lives of the people,
and the issues of honesty and moral integrity are very important for each. All
three are capable of harming others, which is why they must take extra care to
be cautious and sensitive.
If the media
is the fourth branch of power after the executive, the legislative and the
judiciary branches, then this puts a lot of responsibility upon the journalist.
The journalist, like the executive branch, can violate somebody’s privacy, his
rights or his reputation and therefore he is subject to the rule of law. He can
accuse, judge and condemn and that is why he should be accountable, controlled
and judged in the event that he slanders or injures the reputation of someone,
violating his rights. He is like a watchdog that never sleeps and that wakes
everybody, but he should always be independent and display as much impartiality
as possible.
It is very
important that sufficient and effective controlling devices be put in place to
control the various activities of the different people working in the field of
media - the journalist in the field, the editor, analysts, the editorial board,
the owners, trade unions, etc. - because the product – the published story or
report - is important to the people.
Case Studies
The Issue of the American Hostages
in Iran in the Early 1980s:
The press
put this issue at the top of its list of priorities and in so doing, put the
American President and government in a difficult situation that might have been
easier had the media not been there.
On the other
hand, the American media was very clearly biased against Iran and against
Islam, exactly in the same way that the Israeli media is biased towards the
interests of the State of Israel and against the other side of the equation.
If the
journalist is generally biased towards his country and his society, to what
extent is this partially legitimate if we take into consideration values such
as professional and personal honesty and righteousness and a desire to serve
truth and humanity?
A journalist
cannot - and maybe should not even attempt to - isolate and dissociate himself
from his national and ethnic identity. He is the son or daughter of this
society, this country and this civilization. There is a certain degree of bias
that I think is difficult to get rid of without a special intellectual leap,
but that cannot be expected from everybody. Nevertheless, it should be an
identity that is revisable and subject to criticism.
·
Edward
Said’s Book Covering Islam (1981)
The American
media acted as a source of information on Islam. The image of Islam that is
drawn by the American media is threatening, and by concentrating on this
image, the media is promoting a prejudiced ideology without any resistance and
without reserve. In general, the media coverage is from this point of view
harmonious with the authority and this gives it strength and presence.
The thing
that the media did not succeed in doing is to surmount or reduce the cultural
barriers and distances that make knowing ‘others’ possible. The result of this
is the victory of the trend that does not make an effort to know and understand
Islam, but which wants to impose its own views on Islam. The same applies to
the Israeli media coverage of the Palestinian question. The question is as
follows: Should we put the mind in the service of the authority or in the
service of the truth, the society and basic humane and ethical principles?
·
The Case of
the Bar-On Trial in Israel
This is a case that could have led to
the end of the current government and the career of the Israeli Prime Minister.
It led to a lot of tension between the executive branch and the media, the
intervention of the judicial system and the legal advisor of the Israeli
Government. The media in this case was really daring and the media coverage was
justified. There was not any slander or fabrication. The correspondent
implicated in this case was daring and risked a lot, as a result of which she
was threatened, but this did not deter her from continuing the investigation.
She did this because the public had the right to know the truth of the matter,
but she also fulfilled her duty by doing everything she could to protect her
sources of information.
·
The Case of
the Journalists Maher Al-Alami and Daoud Kuttab
The journalist
Maher Al-Alami was punished by being fired from the newspaper for which he
worked because he refused to put a photograph of the President on the first
page as he felt that to do so was not a professional duty.
Daoud Kuttab
on the other hand was put in prison for a few days because Educational TV -
where he is the director - was broadcasting the deliberations that take place
in the PLC.
In both
cases, the battle to have a professional media was complicated by the
resistance of the authority and the weakness of the legal system and the
journalists’ trade union.
Conditions for the Flourishing of a Democratic
Media and Press
A democratic media is one that is
committed to the values of democracy and to the principles on which democracy
both as a form of government and as a way of life is based.
The duty of the media is to
provide information and analysis in order to enrich the continuing public
debate and dialogue on all levels. This kind of dialogue is necessary for
enlightened understanding, which in turn enables the taking of democratic
decisions that can be justified, even in front of the opposition.
If the saying ‘Knowledge is
power’ is correct, the thing that guarantees that limits are never exceeded is professional ethics. The ethics of a given
profession are not natural and inborn, but rather acquired through the
following:
· the appropriate and adequate training and values;
· adequate control;
· an adequate trade union;
· an adequate legal system;
· adequate legislation; and
· adequate orientation.
In the end, the only protection
for a journalist, a judge, a teacher or a member of parliament is the
protection provided by a public that is convinced that they serve the values
and principles that it wants to preserve - values that are always subject to
revision and criticism.